So how do you know if you are delighting customers? Is there something more effective than the revenue yardstick or monitoring what people say on social networking? Customer satisfaction surveys don’t seem to work; people say they are satisfied and then leave anyway.
It turns out that most organizations don’t know if they are delighting customers. For those that do, they still lack a systematic framework to manage delight. Customer delight is not customer satisfaction plus Continue reading “Delight-O-Meter: An Innovation in Measuring Customer Delight”
Everything has changed, but you’re still executing on the old strategy? Chances are you’ve been too busy to re-examine your strategy, let alone change course. Like most organizations you’ve completed your annual planning and you’re on cruise control –Set it and Forget. Of course, you’ll revisit the strategy in next year’s annual planning session. But what happens when you’re cruising down the road and a competitor, customer, partner, or legislation throws the proverbial monkey wrench in your spokes. Right – your organization will react to it when you encounter that problem. If that is what you believe, then you’ve fallen into the trap. That’s the thing, you can only react to those things you are aware of. Most things that erode your business are more subtle than the abrupt, spoke shearing monkey wrench. Think of a hidden killer like pancreatic cancer. You don’t have years of leading indicators. When it is too late, it is sadly, too late.