Acceptable Discomfort is Better than None
Acceptable discomfort is what you tolerate in the spirit of moving forward. In matters of work it might be about a launch, or an initiative. Closer to home it may be about vacationing or home projects on the way to growing old together. Think about the alternative. What if you halted forward progress at each step where you had some discomfort? You would become a puppet master of inaction.
If a particular issue or item is too uncomfortable, then ask yourself why. What does this matter so much to me? Is it so important that you should halt progress? Often, you’ll find that it is more important to move forward than to declare a shutdown. Remember, perfection is the enemy of good enough.
Acceptance does have ramifications, however. It means you might not get to vote on each item, every time. It means you won’t be able to inspect every nail driven, every line of code, every written word. You won’t review every spoken promise and supervise all interactions. It also means that decisions don’t get undecided when somebody on the team voices dissent. It means you’ll move forward even when you don’t have perfect information. And, you’ll likely do so at a pace that is too fast for complete comfort. You’ll trust where previously, you didn’t. But, it’s all going to be OK.
If we didn’t have acceptable discomfort there would be little progress. Think about the project that never completes, the product that never launches, or the organization that spits and sputters like an old junky engine. Think of the U.S. Congress and the bickering and obstruction that halts human progress and retards the economy.
You’ll get far more done together if you embrace the notion of acceptable discomfort. And, the feelings you’ll share when you reach your destination together will be far better than the feelings you’ll have with inaction.
about the author
Gregory Olson is a consultant, speaker, and author. His latest book project is l’ impossi preneurs: A Hopeful Journey Through Tomorrow.
Connect with Greg on LinkedIn, Facebook, or Twitter.
Greg also authored, The Experience Design Blueprint, a book about designing better experiences and then making them come true. Exercises and mental models in the book will build your confidence in envisioning better possibilities and your competence in making them come true. Chapters in The Experience Design Blueprint, that pertain to this post include:
Chapter 7: Improving the Journey
Chapter 9: The Neighborhood
Chapter 11: Barriers to Innovation and Overcoming the Wall
Here is the situation. You’ve got some place you’d like to be; a destination yet to be realized. Progress, a big change initiative, the launch of a product or service. Whether you’re the chair, the chief, the executive director, product manager, board member, or some other concerned change maker, you acknowledge you’re not going to get everybody to the destination all by yourself. You’ll need other people to get on board and participate.
Here are 5 lessons to master so that you can all reach the desired destination together.
Onboarding is Essential
Assuming you all know the destination (that is another article) you’ll be picking up passengers (employees, vendors, partners, members, volunteers, etc.) at various stops. Be mindful that not everyone will be at the same level of awareness. Slow down and help people get on board. The recently boarded are not as familiar. Take time to show them around. You want to avoid cognitive overload, the proverbial drinking from the firehouse, where little is retained. Provide people with communication tools that allow them to slowly get immersed. See the related blog post about transfer and absorption value as key to better storytelling.
Maintain Smooth
As you journey together toward your destination, pace and rhythm are key. You don’t want passengers to get thrown off as you approach a corner too fast. You also don’t want a sputtering, inefficient engine. Emulate the smoothness of your washing machine’s spin cycle. In your organization you can establish operating mechanisms to keep things running more smoothly. Like the garbage service or doing laundry at home, operating mechanisms create a regular cycle to keep things from piling up or from being neglected. You’ll retain more passengers on your journey if you avoid abrupt changes, extremes, and neglect. Even a comprehensive strategy pivot can be smooth when thoughtfully handled.
Keep Synchronized
Some people will want to go faster. Others will think the journey is far too slow. Listen to both concerns. Consider ideas can come from anywhere, even the newest passenger. Inviting others to share ideas could shift your perspective for the better. Create a space for that conversation to happen. I call this the playground and it represents the idea zone. Read more about the 3 psychological zones in Ch 12. Remember, ideas are not judged in the playground and not all ideas will advance. But, it is still important for people to have a voice, be respected, listened to, and for their ideas to be considered at an appropriate time. Establish an operating mechanism to screen and advance ideas.
Don’t Ignore Conditions
There may be cattle on the tracks, a bridge out ahead or another hazard. Trains encounter changing conditions and hazards; so does your organization. Establishing “sensors in the ground” (see Ch 8) can serve as your early warning system, like seismometers that detect shifts in the earth’s tectonic plates. The journey will be smoother for all aboard if you confront reality and don’t pretend your passengers will be unaffected.
Be Mindful of the Audience
All passengers are not created equally. And, not all of the stakeholders to your organization are either. The women in car number 27 might need a little extra assistance. Same with employee X or customer Y or supplier Z. When we create average experiences for everybody we are destined to be supplanted by somebody more thoughtful to individuals needs and context. Case in point, would you like to wait for a yellow cab or message Uber?
Whether your train of progress is literal or figurative you can go further and reach your destination if you pay attention to these 5 lessons for implementing change. Ignore them and you may might find yourself navigating the journey alone or more likely stuck in a train that never leaves the station.
about the author
Gregory Olson’s latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. Greg also authored The Experience Design Blueprint, a book about designing better experiences and then making them come true.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social and impact investor, Oikocredit International.
Move over elevator pitch. Make room for 10 items or less.
In business and in life, most people don’t have time to listen to your elevator pitch. We’ve all experienced the following situation. We responded to the question “How is it going?” At the most extreme, the person had already passed us by. Our response was in the wind. It might be ok for an uncaring question like how is it going. But, what about when the subject is far more important?
Most people are running some version of the “busy” program. It is a sad testament to life in the 21st century.
So, the next time you are pitching an idea or telling a story, I want you to try something different. Sure, go ahead and practice your elevator pitch, but have an even shorter version on hand. One that you could tell the grocery clerk in the 10 items or less line, while they are distracted and half paying attention. Have it be so memorable that the next time you appear in that person’s line, they want to continue the conversation.
Here is how to do it. Make sure your 10 items or less pitch has “transfer” and “absorption” value.
Transfer and Absorption Value
Transfer Value – is it so simple that it can be retold without you in the room? Like the idea of telling a story within 10 items or less.
Absorption Value – can somebody dive into the subject without you? Headlines and soundbites have absorption value as people recall something they’ve heard, then later explore it when they have access to a phone, computer, or person.
You might have plenty to say and much of it good. There are times and formats when you can share more. But, most people will not take the time to walk and talk with you. You miss the opportunity for your message be heard and shared if you can’t be brief. Grocery clerks everywhere are standing by to unwittingly help you perfect your story. And, while it might be tempting to take a cart full of items into the express checkout, to be most effective, keep your initial story short, 10 items or less.
So, you’re making a sandwich, a beautiful tasty sandwich. You gather the fresh pickles, tomatoes, lettuce, avocado, cheese, mayo, mustard, fresh ground pepper, etc. Then you reach for the bread. You open the plastic bag and if you are like most people, you automatically skip past the heel, like your looking for an ace in a deck of cards. You go straight to the “good stuff” towards the middle.
Running on Autopilot
Caught you! You’re like a robot or a computer running an algorithm, not even aware you’re running the program. Or rather, the program is running you. Why don’t you like heels? No, really, why? I’m pretty certain you’ve never performed a taste test to compare the crusty exterior with the interior. You’ve probably never examined it for detectable flaws. You likely are completely unaware of why you eschew, the crusty one. Maybe you’ve simply aped mother or father or a sibling. The reason doesn’t really matter. The fact is you have a blind-spot and a bias. It likely isn’t the only one. We all have them. I do, too.
Biases in the office
Patterns that are codified into the DNA of an organization reside with individuals. Schooling, past experiences, beliefs, and values all shape the biases we bring to work each day. Biases held by individuals and entire departments become woven into the innovation fabric of the enterprise. One classic and common bias is financial. “What is the business case?” “What is the expected ROI?” “Is this a big enough business to matter?” These biases for immediate results or large returns squash budding ideas that really could be the next big thing, if nurtured. Smart people everywhere are upholding these biases and unable to move forward. They are stuck in their own thinking; much like a trained elephant is tethered to the ground with only a small chain and spike that it could easily break free from.
Biases in our lives
Biases come in many forms. For some it is about not eating heals. Sometimes, these biases and blind-spot lead us to act in ways that are intolerant of others, insensitive to our surroundings, suspicious of others motives, and unbelieving of others abilities.
I once had a friend that came home from a job and went on to tell me about the completely incapable, intolerable, irritating new hire that had started that day. Within a couple of weeks the bias had subsided and the two pals were spending time together. What other blind-spots and biases might you have? Ask a friend or colleague to observe your patterns and practices. You might just learn something about your habits.
There you have it, robot. I hope you’ll soon savor the special loaf end, that crusty exterior, whether you slather it with butter and strawberry jam, make bread pudding, or homemade seasoned croutons. And, if you still decide to throw those heals in the compost, then at least you’ll do so with your eyes and mind wide open. Enjoy your sandwich.
about the author
Greg authored The Experience Design Blueprint, a book about designing better experiences and then making them come true. The models in the Experience Design BLUEPRINT are equally relevant to organizations of all types and sizes including start-up entrepreneurs, nonprofi ts, for-profi ts, and government.
The chapter in The Experience Design Blueprint that especially pertains to this post is:
Chapter 11: Barriers to Innovation and Overcoming the Wall
Gregory Olson’s latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social and impact investor, Oikocredit International.
We’ve all been there, driving down the highway, listening to music, not really paying attention as our mental autopilot seems to be in control. After we awake from our highway hypnosis, we barely recall the minutes that have passed us by and don’t recognize the distance traveled.
This phenomena happens to us more often than when we are driving. Our brains are resistant to change and want to quickly return to a steady comfortable state. They like to “keep it real” by not accepting too much new information that feels wrong or incompatible. When we receive new information we like to treat it like the familiar and force it to fit our established patterns and ways of thinking, like driving on a familiar road. This isn’t diabolical or manipulative, it is simply part of being an imperfect human.
It turns out this brain behavior is self preserving. Imagine that we didn’t complete patterns and we had to slow down and think about every single l e t t e r that we typed or r e a d. Imagine that we had to re-learn how to walk each day and to tie our shoes and even how to put those shoes on. Or, that we had to consult our mental checklist for everything we came across to assess its potential threat. Of course everyday life would become daunting with the sheer volume of things we encounter and decisions we face as we go about living, working, and recreating.
But, most of us are blind to this brain truth.
And this is unfortunate, because this same phenomenon can also blind us to opportunity or new learning. It can numb us to the problems others face or even that we all face together. Think climate change, the changing world of work, the shortcomings of capitalism, decaying faith, inequality, corruption, security threats, racism, police brutality, idle capital, corporate short-termism, homelessness, marriage equality, sustainable energy, etc. With each of those subjects you have some familiarity or don’t. You’ve either fit those to existing patterns or cast the unfamiliar ones out as irrelevant. This brain’s inner workings don’t discriminate. This phenomenon equally disadvantages leaders as well as those they would expect to follow them.
Think of how long it takes you to accept the new. Think of your struggle with and opposition to new ideas and initiatives. This same pattern making behavior your brain habitually engages in every day is also the reason why you drink the same coffee, listen to the same radio station, visit the same stores, wear the same brand shoes, and everything else that forms your consumer habits.
“It isn’t so much that you think about these things as much as the fact that you don’t.”
It isn’t so much that you think about these things as much as the fact that you don’t. This is bad news for the shopkeeper in your neighborhood that will never gain your business or the bright kid down the street whose promising idea is denied relevance from the outset. But, its also bad new for you. You could deny yourself enriching experiences and participation in making the world or your own neighborhood and community a better place. And, you might unwittingly shut down and discourage others that are trying to do the same.
Again you have something new to think about. I recognize this is dangerous and might not fit your existing patterns. While your protective brain might want to discard this fact I urge you to read on.
Think of your favorite food for just a moment. Visualize eating this favorite food. OK, good I still have you. Hopefully inside that brilliant brain of yours, I’ve successfully linked this article with your favorite food. Now, every time you eat your favorite food, I want you to recall this article about your brain behavior when it is confronted with something new.
This idea of brain resistance isn’t actually a new idea, it’s always been here. Maybe you are now only becoming aware. Machiavelli captured the essence of what I’m saying several centuries ago in this quote,
“And it ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
Because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new. This coolness arises partly from fear of the opponents, who have the laws on their side, and partly from the incredulity of men, who do not readily believe in new things until they have had a long experience of them.
Thus it happens that whenever those who are hostile have the opportunity to attack they do it like partisans, whilst the others defend lukewarmly….“
Niccolò Machiavelli – Italian Diplomat, Political Philosopher, Musician, Poet, and Playwright (1469-1527)
Machiavelli might not have had neuroscience on his side, but he was a keen observer of human behavior. His quote captures well, the barriers that new ideas face. I believe in the resilient of the human spirit. I also believe in the power of collective intelligence. I’m optimistic that good changes are afoot. A more sustainable and more inclusive world is arriving. I look forward to new thinking and the systems and institutions to follow that will put in motion the idle capital and talent that the familiar patterns have sidelined. We needn’t marginalize many of the earths population and create artificial scarcity when we live in such an abundant world. So, give in. Stop resisting a better world. The train of human progress is leaving the station. Please get on board. Humanity needs you.
Guaranteed this will be a better journey than the highway hypnosis that might have you travel to a destination where you’d rather not be. And, remember on this journey, bring along your favorite food; perhaps you’ll share it with a neighbor while discussing that new idea.
Inaction is not the Same as Voting NO
“Waa! Waa! I’m taking my ball and I’m going home. I don’t want to play anymore.” Sounds pretty childish right?
This same childish behavior manifests itself in adulthood, too. It permeates board rooms, teams of all shapes and sizes, nonprofits, for-profits and government alike. You might reflect on the bickering and inaction of the U.S. Congress or ministers and members of Parliament.
It is as though we all want line-item veto and full compliance with
our will and our wants. If we don’t get it then we take our ball and
leave the playground. We mentally vacate. In essence, we are
willing to watch the proverbial glass fall off the counter. We don’t
reach for it in an attempt to save it. And, when it crashes we look
away as others pick up the broken pieces. This is actually worse
than the bystander effect.
Each of us might think that merely being a passive spectator is not the same egregious action of literally pushing the glass off the counter. You might hear yourself saying, “I didn’t push it. I was merely observing.” Yeah, but you didn’t help it either. Actually, your actions, or inaction rather, might possibly have accelerated its crashing descent. In the eyes of a courtroom, you might be found guilty of complicity. In the eyes of humanity, though, you are guilty of something far worse. You may be put in an increasingly irrelevant category of the parasitic do-nothing.
Just like the child that doesn’t get their way, in adulthood you’ll not
get your way most of the time, either. Part of being a good citizen,
neighbor, leader, follower, team member, etc., is moving forward together even when you don’t necessarily agree on every nuance. That is called progress. The annuals of human civilization and social progress are marked with such moments of acceptable discomfort. You can either actively participate or apathetically resign yourself, letting others define your future. Your inaction is not the same as your active voice, saying yes or no.
So, get out of your easy chair and get behind something that matters. Whether it is in your neighborhood, school, work, nonprofit, local election or national election. And, if you disagree, actually take a stand and vote no. Don’t be the do-nothing. We all have the potential to do better, as individuals, organizations, and our collective community. There are already enough broken glasses everywhere you look. Rather than adding more, let’s save them, and then let’s work together to fill them.
About the Author
Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true. Exercises and mental models in the book will build your confidence and competence in envisioning better possibilities and then making them come true, whether you are working alone or alongside a team. Chapters in the book that especially pertain to this post include:
Chapter 1: What Makes and Experience?
Chapter 6: Aiming for Remarkable, Unbroken, and Generous Design
Chapter 7: Improving the Journey
Chapter 9: The Neighborhood
Chapter 11: Barriers to Innovation and Overcoming the Wall
His latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and financial institution, Oikocredit International.
Glimmer of Hope in Your City
This blog post is an extension of a recent talk I gave to my colleagues at the Olympic Club, a forward-thinking group that has been meeting at The Rainier Club, since 1942. Special thanks to Councilmember Nick Licatta who accepted my guest invitation and joined us for lunch and stimulating conversation.
Our headlines are filled with negativity.
Most of the news networks serve to inflame us, rather than inform us. It feels as though we never make any progress and the problems are never-ending. But, this isn’t really the case. There is progress, but it rarely makes it to the front page or carries headlines.
Glimmer of Hope
So, today I’m going to depart from the negative headlines and share a glimmer of hope. There is something that has been subtly brewing in the background that has gone largely unreported. I’m reporting on it now.
This glimmer of hope started 26 years ago in a land far, far away, actually South America, in a city about twice the size of Seattle. That glimmer of hope delivered on its promise and then spread to surrounding Latin American cities before it moved on to cities throughout Europe. Finally, in 2009, this glimmer of hope began reaching cities in the U.S., first in Chicago, then in Boston, then New York City, and more recently Vallejo, CA among others. Earlier this year it got a little toehold in our very own Seattle. Councilmember Nick Licata was the ambassador to bring this idea to Seattle.
What is the “glimmer of hope” I’m referring to?
I’m referring to participatory budgeting or PB for short. It sounds pretty boring on the surface but it holds great promise. Have you have heard of this term? I suspect not, given the limited media exposure and small communications budgets of city governments. After all, public services from governments, no matter how beneficial and important, rarely show and shout as much as for-profit enterprises do. Think of Apple, AT&T, Comcast, etc. Most likely you can perfectly recall commercials from all of them. Think of all of the media coverage the Apple Watch received while at the same time most people are wholly ignorant of participatory budgeting.
So what exactly is participatory budgeting or PB?
Participatory budgeting is a democratic process in which community members directly decide how to spend part of a public budget. Here is roughly how it works:
Residents brainstorm ideas
Then proposals are developed from those ideas
Then residents vote on proposals
The ones with the most votes win funding
It is a bit like using Kickstarter or another crowdfunding platform but you work directly with your neighbors and instead of using your credit card you use public money.
So what’s the big deal? Why does PB matter?
Well, in an era with so much wealth and power concentration, participatory budgeting is important:
It can restore trust and increase government transparency
It gets youth involved in the workings of government and the democratic process
It increases civic participation for youth and adults alike
It can reduce voter apathy
But, it goes beyond that.
It can actually take the guesswork out of governing
Innovation in government services and programs shouldn’t be top-down. They should be informed by the collective intelligence and participation of the communities they serve
PB also improves governance at the local level
In short, participatory budgeting helps to create more meaningful and inclusive democracies.
So you might be wondering how much traction does this little idea have?
Image courtesy of Toronto Community Housing
Well, there are now over 1500 participatory budgeting processes in the world. Participatory budgeting has been used for cities, states, counties, public housing, schools, and community organizations. Funds have been set aside for capital projects as well as for services and programs.
PB is successful across the world.
In the city where it started Porto Alegre, Brazil, PB has been used continuously since 1989, 26 years now. Of the 1.3 million residents, about 50,000 have participated annually and each year decide on 20% of the budget or around $200 million.
Winning projects have been about urban infrastructure and upgrading the quality level of the population. They have doubled sanitation coverage, doubled the number of students in schools, and expanded bus service to neglected areas.
But PB represents much more than this. In Porto Alegre, today, the citizens know and decide on public issues, They are becoming agents of their own future and are actively participating in public affairs. More than70 other cities in Brazil are now using PB.
So what else have people decided to do with the public money that has been set aside?
It really depends upon the city. In Chicago, PB Chicago has now completed their third cycle with around 3500 residents around the city voting on how to spend $5 million in public funds.
Among the 26 winning projects in 2015, there are the usual suspects: street resurfacing, street lighting and sidewalk repairs, tree planting, bike lanes, and park improvements. But there were also some uncommon projects:
Murals to spruce up viaducts
Green roofs for commercial properties on Chicago Ave
A culinary Institute Job Training Program
A small business micro-lending program
That is pretty innovative and it all came directly from the community. Aside from the direct benefits of these projects, Chicago has also reported an increase in participation of minorities and low-income residents and an increase in voter turnout. This is really promising.
In Paris, France the results of the 2015 budgeting process are in. Parisians will spend 65 million euros on projects including:
wall gardens
urban renewal projects
co-working spaces for students and young entrepreneurs
improved waste sorting
school gardens
In an effort to build a more collaborative city leadership plans to allocate 500 million euros between 2014 and 2020, making it the largest PB initiative to date.
Participatory budgeting isn’t limited to cities, or even adults, PB is being utilized by schools as a way for students to learn about the democratic process. In British Columbia, at a school in West Vancouver, students from kindergarten to seventh grade decide how to allocate $2,000 of the school’s budget to projects voted on through a PB process.
So, where are we at in our own little city of Seattle?
We’re just getting started. There have been a couple of public forums earlier this year to explore what PB could like in Seattle. Earlier in the week, Seattle City Councilmember Licata and Mayor Murray announced a PB project moving ahead in Seattle. Read the original announcement here or an article courtesy of The Stranger.
June 2016 Update: Results from First Seattle PB Initiative
In May 2016, more than 3,000 youth ages 11-25 voted on 19 project proposals deciding how to spend $700,000 of the City’s budget. See the winning projects.
PB is sorely needed in our city so that the interests of all residents are represented.
I see big possibilities for PB in Seattle. On August 11, Seattleites will participate in National Night Out. Imagine as part of the discussion, every person was made aware of PB and began putting forward ideas that mattered to them. Or, they got behind other people’s ideas. I’d love to hear what people are thinking, in my own region, as well as across Seattle. I’d love to share my own ideas.
I’ve seen much PB progress around the world once I started digging into this subject. This, in spite of the major news outlets being basically dark on the subject. I hope that the toe-hold we have here blossoms into something much larger and more meaningful. I’m looking forward to seeing what unfolds next in Seattle and to participating in it directly. I hope you’ll join me. If you are not in Seattle, I hope you’ll start a similar conversation in your city. Learn more or download a toolkit from the Participatory Budgeting Project.
about the author
Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true.
All of us have a role to play in advancing and supporting ideas that make cities better for those who live, work, recreate, or visit. These chapters especially pertain to this important and shared civic responsibility.
Chapter 6: Aiming for Remarkable, Unbroken and Generous Design
Chapter 7: Improving the Journey
Chapter 8: The Promise Delivery System
Chapter 9 The Neighborhood
Chapter 11: Barriers to Innovation
and Overcoming the Wall
Chapter 12: The Three Psychological Zones
His latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. Participatory budgeting appears in Chapter 5: Wealth & Economy.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and international financial cooperative, Oikocredit International.
On this day a great idea was born
of someone, somewhere.
It might have been planned,
it might have been a sudden spark of inspiration.
No matter, it just was, and and now is.
Some people will nurture this young idea,
coddle it through difficult times.
Others will look past it,
not seeing it in their own busyness,
or in spite, contempt, or even outrage.
But, the idea will persevere,
it will grow.
Others may add to it, even claiming it as their own.
It will become richer over time.
It will be validated by some,
derided and dismissed by others.
Vulnerabilities may surface,
but, this will strengthen its resolve.
The idea will have steadfast proponents,
those who admire it,
and defend it tirelessly.
Still others will have their enthusiasm
bridled by their ideology, bias, or fear of loss.
The idea will mature rapidly then slowly.
At times it will be a darling,
very attractive,
at other times, not so much.
Losing steam,
seemingly abandoned,
slowing toward the station,
unseen, unnoticed,
but never forgotten.
Entrepreneurship is a bit like dessert. There are many different kinds and the flavor varies, depending on who you ask. If I asked you, would you like dessert? You’ll likely respond with, “What are you serving for dessert?” And, if I offered you a fruit plate versus cake, your answer might be different.
Like dessert, you might find some versions of entrepreneurship more flavorful than others.
Before I share the various types of preneurs, let’s make sure we start with the same basic understanding. The classic definition of an entrepreneur is a person who starts a business and is willing to risk loss in order to make money.
A bit of history about the term entrepreneur.
The term entrepreneur is Old French, from entreprendre (ahn tra pron) and means to undertake (begin or initiate). Though people have been starting things since people have been around, the term entrepreneur wasn’t actually used until 1723.
From Wikipedia…. Credit for coining the term entrepreneur goes to Irish-French economist Richard Cantillon who defined it first in a book written in 1730, and is considered the first complete treatise on economics. In this book Cantillon conceives of the notion of the entrepreneur as a risk-bearer.
Like many words the meaning shifts to suit the time. Today the term entrepreneur implies qualities of leadership, initiative, and innovation in business. But that is again a bit like calling Tiramisu and fruit plate simply dessert. I think a big more description is needed.
So, let me tell you about the many flavors of entrepreneurs. You might recognize yourself in one of the types, whether in the past, present, or in your future.
Entrepreneur – This is the traditional risk taker that sees the path their forging as less risky than working for somebody else doing something that isn’t interesting, isn’t rewarding, or may conflict with their values.
Intrapreneur – The employee entrepreneur has many of the risk elements of an entrepreneur, but is insulated from the brutal reality of having to manufacture their own paycheck. I once had the luxury of starting a business within a mature business and didn’t have to worry about making money. That was a nice luxury compared to when I started a software company and had to worry about creating a paycheck for myself and my employees. Most people you’ve worked with in your past are probably not intrapreneurs. They are:
Loyalpreneurs – These are employees dedicated to carrying out the orders of those they work for in exchange for a paycheck. In essence, trading hours for dollars.
Solopreneur – This is an entrepreneur acting in isolation without the support of others in the same organization. Jay Sorenson, the inventor of the Java Jacket, is a good example. He started alone solving a nagging problem. He went through a coffee drive thru and spilled the coffee in his lap because the paper cup was too hot. The obvious solution was an insulated sleeve. What started in the back of a car and in the family home is now a thriving family business that is all consuming. Jay told me that he doesn’t have time to pursue additional ideas right now, but some do, and they are called:
Multipreneurs -These are entrepreneurs that pursue multiple interests at the same time. They may have to pursue multiple interests, in order to make ends meet, or because it is part of a portfolio strategy to see which plays out the best. Or, they may simply have the capacity to do more than one venture. Multipreneurs are sometimes confused with:
Serial Entrepreneurs – The difference from the multipreneur is that serial entrepreneurs usually pursue one idea at a time, getting their idea mature enough to hand the day to day operations over to somebody else, before they move on to what’s next.
Recognize yourself as one of these type of entrepreneurs yet? Well, read on….
Wannapreneur – This person wants to start something but doesn’t yet know what. They might be lured by the glamour of high profile companies like Google, Amazon, Dell, or Facebook. But they may lack a solid idea. They may be laying in wait for that great idea.
A special type of preneur is the Socialpreneur. This isa socially conscious individual who creates a business to remedy a problem in society while still making a profit. An example of a socialpreneur might be the person that improves the lives of families by turning an abandoned parking lot into a community garden. Other good examples include founders of social investor and financial cooperative, Oikocredit International.
The Dreamapreneur – These people dream of pursuing a new passion, but never commit to action. It is simply more fun for these folks to fantasize. Perhaps they lack a clear path forward, the conviction to start, or don’t want to abandon the comfort of the easy chair. Dreamapreneurship is easy but not as rewarding as the real thing. Some people have a very valid reason to not get started. They may be:
Impossipreneurs -These are the folks that have imagined something far beyond current technology and practice. But, the world changes and these visions may become practical one day, like a phone in every pocket now is or the light bulb. The barriers might not be purely technical, they may be political or cultural. Water for everybody fits this category. An economic system that prevents poverty. Redistributing body fat on command is also in this category. Nikala Tesla, Marconi, Edison and others were impossipreneurs that persisted and eventually things changed and became possible. Hopefully, that happens with poverty, too.
Elderpreneur – These people have decided to take their wealth of experience, network, and skills, then package them up into a credible story told with authority and conviction that might be lacking in a younger entrepreneur. One such Elderpreneur is Harland David Sanders (Colonel Sanders) who in his earlier years was many of the other types of entrepreneurs as well. At one point he started a company that made acetylene lights, but that venture flamed out when Delco introduced an electric lamp that they sold on credit. The Colonel didn’t franchise his first Kentucky Fried Chicken restaurant until the age of 62. Colonel Sanders franchised his first restaurant and pursued that concept in earnest until 65 when the international expansion began to overwhelm him. He sold for $2M and then took a salaried position with the acquiring investment company and subsequently became the Kentucky Fried Chicken brand ambassador – the role most of us recognize him in. Learn more about Colonel Sanders on Wikipedia.
Another type of preneur you may have seen in the workplace is the Adventurepreneur – This is the person that works only to play. These folks might literally have a sign on their door, “Gone Fishing”. I once worked with a young woman that job hopped to support her climbing addiction.
Then there is the Addictipreneur –This person relentlessly pursues the next shiny new idea and then abandons it before the fledgling idea fully takes flight. So the business never matures before the addictipreneur moves on to their next venture. It is hard to support this type of entrepreneur.
But, some people only care about providing support. They are Philanthropreneurs – This is somebody that supports other people’s projects and ventures often times without concern for any payback. Some people that are philanthropreneurs use crowdfunding platforms like gofundme or Kickstarter. I have friend who is a single mother with a special needs child in a wheelchair. She needed a new (used van) with a wheelchair lift. Philanthropreneurs fully funded a campaign to buy her a new used van. And the best thing is she didn’t even create the campaign, her sister did, initially without her knowledge. Way to go Philanthropreneurs and caring sister!
And then there is the Luckypreneur – that is the fortunate person who has a job that allows them to make a big impact, make a good living, and make a difference in the world.
There you have it, dessert is served. You likely have been one or more of these types of entrepreneurs or perhaps you will be.
Whether you are tinkering in your garage or in you mind, perhaps this article will spark YOU to action. No matter what form of entrepreneurship you might take OR support, I do believe that pursuing a passion is a valuable journey unto itself.
You could manufacture your own luck
You might meet some very interesting people that enrich your life
You’ll definitely not be bored
And, you might make the world a little better for people. Just like Jay did with this little Java Jacket that has now sold over four billion units and makes the dessert in your cup a little safer to drink.
About the Author
Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true. As discussed in Chapter 14 , the world of work has changed and it’s not coming back as we knew it.
His latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. Chapters in L’ impossi preneurs that relate to this article include Chapter 1: Flavors of Entrepreneurship, Chapter 5: Wealth & Economy and Ch 12: World of Work.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and financial institution, Oikocredit International.
An illusion leaders often face is that people will heroically do the impossible while under continued pressure. The schedule never relaxes and more is piled on until finally bodies give out and minds fatigue. Bees are industrious, attentive animals but you won’t see a bee pulling an all-nighter. They work and then they rest. I’m not sure if they recreate like cats and crows, but it’s interesting to ponder what that might look like. The point is that nature always eventually wins. If you doubt that revisit the section on the wheel of life.
A balanced life doesn’t solely benefit the individuals concerned with maintaining a work life balance; it helps the organization, too. A healthy balance in the organization provides the capacity to:
consider and pursue strategic alternatives
form and then nurture effective partnerships
recruit and cultivate talent
research new capabilities
explore new opportunities
solve nagging old problems
develop and then support products and services
provide customers with remarkable experiences
be thoughtful in making and keeping promises to the various stakeholders
Similar to an individual, if your organization pursues too much with too little, performance suffers. The signs become apparent if you look for them. Execution gaps appear, conversations are not held, scheduled dates slip, personnel leave in search of better neighborhoods, customers defect, etc.
“One cannot manage too many affairs: like pumpkins in the water, one pops up while you try to hold down the other.” Chinese Proverb
If you’ve ever returned from a tradeshow, event, customer visit or vacation to find everybody too busy to hear what you’ve learned, then your firm probably lacks absorptive capacity. Simply put, the mental gas tank is full and cannot take in or effectively make use of additional information, no matter its significance. This is sad and all too common.
Slow Down in Order to Speed Up
Sometimes you need to slow down in order to speed up. Bees returning to the colony to perform their waggle dance are not ignored, cast aside because of an imminent release, upcoming event, or looming earnings call. People in your organization should not be ignored either, but they are routinely set aside, held up, marginalized, or encouraged to remain silent. This isn’t likely to be formalized, but recognize that it occurs.
No matter if your organization has 10, 100, 1000, 10,000, or 100,000 people, imagine the potential for all of those people to perform better together, always leaving a little time for an informative and effective bee disco.
Recipe #42: Practice Self Reflection
Reflect on your own style. Ask yourself if you are more like the conjurer that chants, “hocus pocus” before you pile more on the organization, or if you’re mindful of results and can be heard chanting, though sometimes silently, “focus, focus.” So, why do we struggle so much when all of this seems to be making sense? For that, let’s turn to Chapter 11: Barriers to Innovation and Overcoming the Wall.
Acceptance does have ramifications, however. It means you might not get to vote on each item, every time. It means you won’t be able to inspect every nail driven, every line of code, every written word. You won’t review every spoken promise and supervise all interactions. It also means that decisions don’t get undecided when somebody on the team voices dissent. It means you’ll move forward even when you don’t have perfect information. And, you’ll likely do so at a pace that is too fast for complete comfort. You’ll trust where previously, you didn’t. But, it’s all going to be OK.
If we didn’t have acceptable discomfort there would be little progress. Think about the project that never completes, the product that never launches, or the organization that spits and sputters like an old junky engine. Think of the U.S. Congress and the bickering and obstruction that halts human progress and retards the economy.
Keep Synchronized
Don’t Ignore Conditions
Be Mindful of the Audience
It turns out this brain behavior is self preserving. Imagine that we didn’t complete patterns and we had to slow down and think about every single l e t t e r that we typed or r e a d. Imagine that we had to re-learn how to walk each day and to tie our shoes and even how to put those shoes on. Or, that we had to consult our mental checklist for everything we came across to assess its potential threat. Of course everyday life would become daunting with the sheer volume of things we encounter and decisions we face as we go about living, working, and recreating.
Think of how long it takes you to accept the new. Think of your struggle with and opposition to new ideas and initiatives. This same pattern making behavior your brain habitually engages in every day is also the reason why you drink the same coffee, listen to the same radio station, visit the same stores, wear the same brand shoes, and everything else that forms your consumer habits.
Gregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help. Gregory also serves as a volunteer board member for 
On this day a great idea was born
even claiming it as their own.
The idea will mature rapidly then slowly.
