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More Reasons to Dislike My Local Cable Monopoly

I’d love to tell you about my very positive cable company customer experience. Unfortunately, I don’t have that.  No doubt, you don’t either.  Normally, I don’t get very political on the Delightability blog, but since I’ve just come off of a lackluster customer experience with my cable company and within hours saw John Oliver’s entertaining and informative video I couldn’t resist.

A recent experience with my local cable provider.

To make a long story short, 2 hours long in fact – I bought a new Zoom cable modem so I would no longer have to lease, the cable company provided Arris brand modem. Following the quick start guide from Zoom, I set everything up and then proceeded to the last step, namely, call my local cable company [Comcast] and provide them with the MAC address of my modem. From the online reviews for the Zoom modem this seemed to be a normally smooth and swift operation. That is, when its handled by trained support personnel that know the ins and outs of activating the cable modem over the internet. For whatever reason, this was not my customer experience on this particular day.

Having been a technician and an engineer in the past, I’ve dealt with many technical systems at the bit, byte, and transistor level as well as the system level. I’m very empathetic and forgiving toward people in technical support roles, especially knowing they are working over the phone, mostly blind to the system they are troubleshooting. But, the part where I’m UNforgiving is that after each technician obsessed on having an updated email address for me, Comcast then diligently notified me of an incremental charge. Nobody said such a charge was coming. This isn’t the surprise and delight of the variety people appreciate. The matter of fact email made no mention of the support call or the two hours of my time consumed. The communication was centered around an incremental charge for the leased modem still in my possession. It also reflected an ongoing charge for voice equipment, which is peculiar since I have no Comcast phone service. That will be even more of my time wasted during a future call to billing, I suppose.

The Communication I Would have Liked to Receive as Part of my Cable Company Customer Experience

I would have preferred the communication to me from my local cable provider went more like this:

Mr. Olson,

We are really sorry you had to spend 2 hours resolving the activation issue with our technicians last evening. In most circumstances our technicians would have noticed that your disconnected modem was still listed as active for the outlet needing to be reassigned. In the event of such conflict our system gets confused. Unfortunately, it wasn’t until your 3rd technician and near the close of your 2nd hour on the phone with us, before we recognized the mistake we were making. Two modems cannot be assigned to the same outlet.

On behalf of the team, I apologize and hope that you will give us the courtesy of your continued business. [I have no choice – they are the only cable provider licensed to operate in my zip code in the city of Seattle] To ease the pain a bit, we are going to credit your account with [insert some number of $’s here] and provide you with a premium channel lineup of your choosing for the next 3 months. Simply, call us or login to your account to accept our apologetic offering. We are happy that in the end, we were able to resolve the problem of connecting your cable internet service to your new cable modem.

But, instead of receiving the customer communications that I expected where I felt valued and respected, I only received what looked like a poorly formatted email bill from the accounting department. A bill that was wrong, at that. This isn’t my first and only experience with Comcast. I have a long history of mostly disatisfying interactions that only add to my growing negative brand aftertaste.

Let’s not give Comcast, Verizon, Time Warner and others a blank check.

It is hard to yield even more power and control to monopoly companies like Comcast that appear to be ever more greedy while the people and communities they serve are simply expected to suck up the service quality they receive and just keep reaching deeper in their pockets to pay more. After all, with Comcast it IS about shareholders and earnings not about people, communities, and service innovation. No wonder they rank low on customer satisfaction and high on complaints. With this, I introduce you to John Oliver’s rant.

John Oliver’s must see video no matter how busy you think you are.

John Oliver’s 13 minute rant is educational, factual, and honestly a little disturbing. So disturbing in fact, that I hope you are spurred to action as I was. After watching the entertaining and informative video, please add your own comments on the FCC website. The FCC is soliciting comments for a period of 120 days from the public. Have fun and please don’t turn a blind eye to something this important. Add your own comments at http://www.fcc.gov/comments When adding your comments look for “14-28 Protecting and Promoting the Open Internet.”

 

about the author

Gregory Olson’s latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans. Greg also authored The Experience Design Blueprint, a book about designing better experiences and then making them come true.

image of Greg Olson Managing Director of Delightability and author of Experience Design BLUEPRINT who wishes the Cable Company Customer Experience was better for every customerGregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help.  Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social and impact investor, Oikocredit International.

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Your Busy Program is Running You

This is a message to leaders everywhere. Perhaps you lead a major corporation, a startup, a non-profit, a small business, or a government agency; it really doesn’t matter, the message is all the same.

Signs that you are moving too fast - delightability - experience design blueprintEnough! We’ve all been running the busy program, or rather, the busy program has been running us. It’s a bit like driving down the highway, but going too fast to read the signs passing you by. The symptoms vary but may look like: vacations become working vacations; you’re never “off” the clock; there is no time to relax and even in your “idle” time your busy planning your busy time.

The trouble is these “highway signs” you can’t read in your life as your forging full speed ahead are actually opportunities passing you by. One sign that you missed might have said, BIGGEST INNOVATION OPPORTUNITY. Another might say YOUR DAUGHTER NEEDS YOU. Most people never slow down, in order to speed up, that is until they have a personal crisis. For some, that might be a heart attack, death of a loved one, cancer, divorce, or the recognition that your family no longer recognizes you.

It’s time to WAKE UP! You can choose to stop running the busy program at any time. You don’t need a crisis to have a new consciousness.

“It is not enough to be busy. So are the ants. The question is: What are we busy about?” Henry David Thoreau

Ask yourself what would you do if you had 10 or 20% more capacity? And what about those you lead and interact with. What if each of them had 10 or 20% more capacity? What if that capacity were used to be creative, what would that look like in your organization? What if that additional capacity were put to use solving those persistent, nagging, seemingly unsolvable “wicked” problems. What if that capacity were nobly consumed to live a more healthy lifestyle, or to be more balanced between work and family or personal life? Imagine the kids and Fido seeing more of mom or dad. What if each person WASN’T doing 2 or 3 jobs? What would that mean for your organization? For each of your employee’s experience? For your customer’s experience? What about for the economy?

As you return from this Sunday, whether that was an Easter Sunday for you, or any other Sunday, ask yourself, what if? But, then as soon as you are done asking, do something about it; for you and for those that around you. Chances are, if you are running the busy program, you never saw this message, at least not until somebody that cared, forwarded this  post to you.

image of Greg-Olson-Managing Director of Delightability and author of Experience Design BLUEPRINT

Greg Olson is a business coach to leaders and the author of The Experience Design BLUEPRINT:
Recipes for Happier Customers and Healthier Organizations. Chapters in the book that pertain to this blog post include Chapter 8: The Promise Delivery System and Chapter 14: The World of Work has Changed. Read it on Kindle or any device using the free Kindle Reader application.

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CVS Pharmacy Writes Future by Saying Good Bye to Cigarettes

Bravo to CVS for their Tobacco Decision

CVS to Stop Selling Tobacco Products

The CVS tobacco decision is heralded by some. Others think it to be a poor decision that will harm earnings and inconvenience customers. If we were living in a different time, with different knowledge, and CVS was scrapping by needing to sell anything in order to put food on the table, I’d agree. But, this isn’t the case. Healthcare has become more complicated, competitive, and future focused. Meanwhile, CVS has become an integrated pharmacy company with a wide and growing breadth of capabilities.

CVS No Longer Smokes Customers

Punching customers in the face and then offering to dress their wounds isn’t consistent thinking and it isn’t good business. With smoking being the leading cause of premature disease and death in the United States and it exacerbating other conditions like hypertension and diabetes, it no longer makes sense for a healthy-human centered business to continue supporting such a deadly habit.

A Polarizing Decision
The decision to stop selling cigarettes and tobacco related product is polarizing. CVS customers that smoke will now likely shop elsewhere for cigarettes and other needed items as well. But, the nonsmoker audience that already eschewed tobacco products will likely see the company as more committed to its promise of helping people on their path to better health. This change actually frees up CVS from conflicting and confusing messages as they begin to offer smoking cessation therapy and engage on a national smoking cessation program.

A Courageous Decision
It is as though CVS is saying, “If you want a serious pharmacy that is interested in making and keeping people healthy, then come to CVS. But, if you demand a nicotine fix from your local pharmacy in addition to making other purchases, then please shop elsewhere.” Saying something IS saying something. CVS will likely attract a multitude of new customers who believe that taking a stand against smoking, is taking a stand towards healthier communities.

“We’ve got 26,000 pharmacists and nurse practitioners who are helping millions of patients each and every day,” said Larry Merlo, the chief executive of CVS Caremark.

In my book, The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations, one of the recipes I share is especially relevant to this story. It is also relevant to every organization you’ll ever be a part of.

From the book:
Recipe #3: Write the Future You Want
Create the stories that you wished customers would retell. Write these down. In Chapter 7: Improving the Journey, you’ll learn some tools and techniques to intentionally design these new customer journeys.

Imagine the powerful stories told by the millions of patients that are helped by the 26,000 pharmacists and nurse practitioners serving across 7,600 CVS stores. Stories about managing high blood pressure, high cholesterol, diabetes, kicking the smoking habit, getting flu shots, alleviating symptoms, managing diseases, etc. In short, stories about getting healthier, being more comfortable, and managing diseases throughout our human journey.

With customers (patients) at the center of focus and with the future in mind, opportunities abound. CVS and its stakeholders can design new services that win the hearts and minds of customers, increase employee engagement, more than offset the lost revenue from cigarette sales, and ultimately lower the cost of healthcare. But, the product to cut or shape shouldn’t begin and end with cigarettes alone. Fully embracing Recipe #3 will have CVS moving toward a future where other current products are scrutinized and similarly dropped, while other products might be newly introduced. Again, it all depends upon the stories we wish our customers to recall and tell others.

image of Greg-Olson-Managing Director of Delightability and author of Experience Design BLUEPRINTGreg Olson is the author of The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations. See the Book and Author Summary PDF or find the book on Amazon.

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When Your Organization Becomes a Leaky Boat?

Boats in Port of Everett by Greg Olson from DelightabilityWhether you are the chief executive officer or the newest and lowest ranking employee, you’re often faced (like right now) with a leaky boat. You have a choice to make.

If you are the chief, then you can delegate or trust that others will take care of the problem. You can get involved directly. You can ignore the problem, because you have more pressing matters to attend. Or, you can empower your people to take care of this leak and all future leaks. But, do your people even care?

With employee engagement low and sinking lower, employees have choices to make, too. As an employee, you can abandon the boat. You can choose to fix the leak, even though it might not be your job or the responsibility of your department. You can wait for the boat to fix itself or hope that someone else will. This bystander effect has long since been proven in experiments that most people will simply wait for others to take action; the more people present, the more inaction. You may also choose to ask somebody else to fix the leaky boat. But, chances are, as an employee, you probably don’t care all that much since it isn’t really your boat to fix. Simply put, you aren’t that committed to this boat.

In times of natural disaster people from different walks of life can more easily shed their biases, titles, and beliefs in order to cooperate toward mutual survival and comfort. We need to be able to get to the same level of cooperation in the workplace, short of an actual disaster. The world of work has changed. There has been a flight to values. Too high of a percentage of the people I interviewed for my recent book, changed jobs before my book completed. Organizations continue to shed people like dirty gym clothes and employees, conditioned by the new normal, have recognized that the number of people looking out for their interests can be counted on one finger. So, at the first sign of smoother waters elsewhere, they head for another boat.

If you want to increase engagement and build a better innovation neighborhood inside your organization, then you’ll need new mental models and new conversations. You won’t accomplish much with a leaky boat. For far less than the price of your next non-productive meeting you can pick up a copy of my latest book, the Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.

You can read the The Experience Design BLUEPRINT book by Greg Olson shown across screensKindle formatted book on nearly any screen, even in a browser, using the free Kindle Reader Apps. Even if you cherry picked only a few of the 56 recipes and 25 examples to learn by and apply to your business, you’d be well ahead of where you are today. Learn how to be more like bees, and less like raccoons. Discuss how you can emulate a better neighborhood. Make your Promise Delivery System visible. Intentionally design the experiences of internal customers so that together, you can win the hearts and minds of external customers.

Be courageous and start a new conversation; to benefit yourself, your people, your customers, and ultimately the entire organization. Tomorrow there will be new leaks; I promise you that. I only hope you’ll be prepared to handle them.

image of Greg-Olson-Managing Director of Delightability and author of Experience Design BLUEPRINTGreg Olson is the author of The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations. See the Book and Author Summary PDF or find the book on Amazon.

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Are you an Entrepreneur or one of the other 12 types of -preneurs?

Entrepreneurship isn’t for everyone but, are you aware of the other types of ‘preneurs?  Perhaps you fall into one of the other types, or you will at some point in your life.

Entrepreneur – this is the traditional risk taker that sees the path they are forging as less risky than working for somebody else doing something that isn’t interesting, isn’t rewarding, or may conflict with their values.  They often see what’s next and can’t imagine not pursuing it.

Solopreneur – an entrepreneur acting in isolation without the support of others in the same organization.

Multipreneur – an entrepreneur that is pursuing multiple interests simultaneously either because they have to, in order to make ends meet, or because it is part of a portfolio strategy to see which plays out the best.  Or, they may simply have the capacity to do more than one venture.

Intrapreneur – an employee acting as an internal entrepreneur inside the organization that has many of the risk elements of a classic entrepreneur but, is insulated from the brutal reality of having to manufacturer their own paycheck.

Wannapreneur – this person wants to start something but doesn’t know what. They are more constructive that the complainapreneur below but may lack ideas or a clear path forward.

Ideapreneur – this is the person who is stricken with ideas, suddenly and often but they don’t take action. They don’t have to jump on “this” idea because another possible better idea is right around the corner.

Olderpreneur – this is an older experienced person, the age can vary of course,  but this person has decided to take their wealth of experience, network, skills, and package it up into a credible “what’s next” story told with the authority and credibility that may be lacking in a younger entrepreneur. Often they are motivated by pursuing an interest, addressing a nagging problem, leaving a legacy, or designing a venture around a lifestyle.

Complainapreneur – individuals that are stuck in the grind and don’t have the courage or clarity to escape. Instead they bemoan their situation, wishing things would change, and eventually they usually do.

Dreamapreneur – those individuals that dream of pursuing a new passion but really never will commit to action. It is simply more fun and much more safe to fantasize about it while enjoying the security of a paycheck, limited working hours, and the familiar.

Adventurepreneur – this person works only to play; these folks might literally have a sign on their door or online profile, “Gone Fishing” or “Kayaking” or “Climbing.”

Loyalpreneur – these are those dedicated employees dutifully carrying out the orders of those they work for in exchange for a paycheck.

Philanthropreneur – a generous, thoughtful person that supports other people’s projects, initiatives, and ventures often times without concern for any payback.

Luckypreneur – somebody who has a job that allows them to make a big impact, make a good living, and also make a difference in the world.

Have another type of  ‘preneur to add to the list? Connect and let me know.

Whether you are on your own or in the walls of a larger organization surrounded by colleagues, you’ll need to be mindful of the customer and continuously improve your organization. A sure path to do this is to read and follow the 56 recipes in my book: The Experience Design Blueprint: Recipes for Happier Customers and Healthier Organizations.

about the author

Gregory Olson is the author of The Experience Design Blueprint, a book about designing better experiences and then making them come true. His latest book is L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans.

image of Greg Olson Managing Director of Delightability and author of Experience Design BLUEPRINTGregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help.  Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social investor and financial institution, Oikocredit International.

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Chefs Performing Brain Surgery and Rain Dances Creating Crops a Plenty

Image of Hydrofoil for Mental Model Blog Post - Delightability, LLC.Imagine for a moment that your mental model for creating rain was dance. Or imagine that a boat is propelled through the water by the collective thoughts of the passengers. Sounds a little ridiculous right? Not having an accurate mental model to explain how things work or how to make decisions and orient yourself to the world can be very counterproductive. Yet many leaders, and the organizations that give them permission to lead, have mental models that simply don’t work. People are dancing, but the rain never comes and the boat seems to be heading in a direction that few, if any, benefit from. Worse yet, some leaders may not even have a mental model at all. Instead, they hang on to patterns and biases they’ve developed or inherited that appeared to work for a time, at least until they don’t.

When you get stuck, you lack a mental model of how to proceed, similar to a 1st grader trying to tackle an algebra problem or a chef trying to perform brain surgery.

As individuals we eventually face challenges that call us to act but the situation hasn’t provided us with any mental models of how to proceed. We face this in our personal lives as well as our professional lives. Though many situations we face in our personal lives might be predictable – as many have experienced them before – they are nonetheless new to us at the moment e.g. love, death, marriage, divorce, childbirth, job loss, 50th wedding anniversary, accidents, graduation, etc.

Mental models are all around us. We use maps to find places, we have mental models of what grocery stores look like so we can navigate aisles and make purchases.  We also have mental models around how to wear glasses and cut a piece of wood using a handsaw. We get visual cues from those that we observe doing those same things. But, do you know how your organization actually works. Specifically how does it make and keep promises to its customers and other stakeholders? What is your mental model for that?

Here is a fun assignment: Gather a small group of people from your organization.  Have each of them draw on a single sheet of paper how the organization makes and keeps promises to its various stakeholders. Then share it and discuss the differences.  Alternative assignment if the first one is too threatening. Ask a child to explain how a phone works or to plan the next family vacation and see what unfolds.

For a tour of mental models and recipes for creating Happier Customers and Healthier Organizations check out my book, The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.

 

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Please Step Aside and Make Way for the Great Idea

Family eating dinner al frescoImagine you’re having a lovely family dinner outside and your 11 year old daughter suddenly says, “We should throw a surprise birthday party for Grandma.” Seems like a good enough idea, right? As a parent, would you shut her down? Would you ask her to prove that the idea is worthwhile? Would she have to go through proper channels? Would her bosses’ boss have to present it at the semiannual gathering of spirit crushers? What if Grandma had a stroke or required emergency treatment? Same channels, same chain of command, same response? Do you treat an emergency message from grandma differently than a suggestion from your daughter?

If this is sounding a bit like life within your organization then it is time for some changes.

First, ideas can come from anywhere, even an 11-year-old. Get used to it, enable it. Don’t fight it, you’ll lose. They’ll eventually outlive you and then they will be dancing on your grave.

Secondly, democratize ideas in your organization. Keep them moving forward and remove obstacles. You are not the idea police. If you have a police force mentality in your organization then ask yourself why is that. Are the people not trustworthy? Not smart enough? I suspect if you get out of the way, more than you get in the way, more magic will happen inside your organization. Start by establishing an idea PlayGround. Then let conversations organically happen around those ideas. Encourage others to take risks, run experiments and embrace others ideas.

Lastly, get clear on who is the who.  Exactly who you are trying to make happy?  Is it the equivalent of your daughter or Grandma or the cake maker or the grocery store or somebody else?  Get crystal clear on the who that you serve and the who that serves them.  Make both of them happy and the organization will be better able to sing along together.  And that will be a celebration worth having.

Want to know more about creating happier customers and healthier organizations? Read The Experience Design BLUEPRINT. See a book summary. Read the book reviews on Amazon. Read The Experience Design Blueprint on Kindle or any device using the free Kindle Reader application or read the full color print edition.  Already read it? Please connect and let me know.

About the Author

image of Greg Olson Managing Director of Delightability and author of Experience Design BLUEPRINT

Gregory Olson is a consultant, speaker, and author of The Experience Design BLUEPRINT: Recipes for Creating Happier Customers and Healthier Organizations.

Connect with Greg on Linkedin, Facebook, or Twitter.

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Exercises and mental models in the book will build your confidence and competence in envisioning better possibilities and then making them come true, whether you are working alone or alongside a team.

 

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3 Doors of Change: a Model for Sustainable Change

The lack of success and outright failure of change initiatives has caused us to design a sustainable and effective model for change. Though change doesn’t happen without people, our experience shows us that many leaders jump from decision to implementation, skipping the critical step of gaining alignment of the people who will carry the burden.

3 Doors of Change Model from DelightabilityOur human centric change model embraces people; we call it the 3 Doors of Change. Think of successful change initiatives having to pass through each of the 3 doors in order for the change to take hold and make a lasting impact. Getting through door number 1 is easy and involves making a decision, crafting a vision or a plan. Here is where organizations often invest time and resources into making a better, more informed decision.

Door number 3 is implementation. It is here where plans are put to the test. The mechanical performance of actions are performed to get the desired results. The execution police are relentless in keeping us on task even though we may have lost site of what we were doing, or the original purpose behind it. The belief that employees or volunteers blindly adhere to whatever has been decided may be a hangover from the industrial age and era of specialization where people were thought of as efficient assembly line workers, chunking out whatever the factory boss had configured the line to do.

But, most of us don’t work in factories. And, even fewer workers today have a sense of duty to whoever is barking orders.

So, why is it that we still act like we work in factories? Because institutions and organizations are slow to change save for the rare organization that crafts new rules and norms. HR, Training and Development departments, and leaders are seldom well versed in psychology, campaign design, and shaping human behavior. Think of your current organization and all of the organizations that you’ve worked with and for. How much did you learn about getting other people on board your train? That is exactly what is needed for successful change and the subject of door number 2, alignment.

Door number 2 is the pathway to sustainable change. Here is where activities and campaigns help to on-board,  inform, and empower people to participate. As members of teams and participants to others’ plans, we crave to be heard and to be ready for what is asked of us. Visit any social network or a highly functioning team and you’ll witness this in droves.

Big Picture with 3 Doors of change model from Delightability shown
Click for Full Sized Image

The Big Idea Toolkit has this change model built in. The path on the Big Picture is intentionally a “z” shape. At first, when you make a decision and move through door number 1 you feel like you are moving forward. But, then you feel like you are going backwards when trying to gain alignment. Time seem to slow d o w n while your working through alignment. After gaining alignment, you’re moving forward again. These feelings of moving forward then backward and forward again are reinforced by the blue z shaped path on the Big Picture.

image of Alignment door number 2 from 3 Doors of Change - DelightabilityTeams that skip door number 2, jumping to implementation too quickly, eventually return to gain alignment of the rest of the people that will carry out the change. Think of changes you’ve been apart of or witnessed. It IS very possible that change occurs quickly, effortlessly, and even invisibly  But, for this to happen you’ll have to include attributes that help with door number 2, alignment. In the best of cases, you’ll have a high alignment-word density in your change initiative. Alignment words to consider include: valued, inclusion, expression, respect, participation, secure, authentic, credible, relevant, focused, incremental, clarity, easy, purpose, destination, community, sharing, and payoff.

Change efforts needn’t be top town or driven by legislation. No boss told you to put yourself on Facebook or LinkedIn or begin text messaging yet, you did all of those.

If you want to make a bigger impact for yourself and others you’ll need to pay attention to the 3 Doors of Change. You’ll look less like a politician, lawmaker, or bureaucrat and more like an 21st century change master that aligns people to make great things happen. And, in a lopsided world rife with ailments we could all use more greatness.

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Project Out of Control?

Have you ever felt as though a project had a life of its own, running like a freight train down the tracks.  Like watching a glass fall off the counter, sometimes we feel powerless in our projects, even the very ones that we initiate.  The feeling can be even worse if you are jumping aboard another person’s project.

Personalities and biases will definitely begin to come out when you are working on a project with other people. Some people are mindful of execution and stay very disciplined whereas others may abandon the current plan because new information leads to more promising possibilities. Sometimes projects are completed on time and on budget with their intended outcomes but at other times, they are not. The ride isn’t necessarily enjoyable. Remember that freight train image? When a project is really out of control it feels more like a FRIGHT train.

What is needed is a better conversation.  Sometimes you do have to slow down, in order to speed up.

Getting on The Same Page

We use the Big Picture in our practice to communicate our ideas, get on the same page and move forward together.  Using the Big Picture taps the visual thinking parts of your brain and allows you to have more productive conversations.  So when people are checked out, going down the wrong path, or the project feels out of control, slow down.  Grab the Big Picture, outline the plan using sticky notes to represent the big chunky steps and have a better, more inclusive conversation.   Those working with you will thank you for a more enjoyable ride and together you’re much more likely to reach your intended destination.

About The Author

Greg also authored The Experience Design Blueprint, a book about designing better experiences and then making them come true. The Big Picture is discussed further in:

  • Ch 12: The Three Psychological Zones
  • Ch 13: Taking Flight

Gregory Olson’s also authored, L’ impossi preneurs: A Hopeful Journey Through Tomorrow, a light-hearted and deadly serious book about a brighter future where we live more meaningful lives, governments invest in people and sustainable progress, and technology serves humans.

image of author Greg Olson and Gregory OlsonGregory Olson founded strategy and design firm Delightability, LLC. with the belief that if you delight customers then success will follow. He believes that we all have the potential to do better, as individuals, organizations, and communities, but sometimes we need a little help.  Gregory also serves as a volunteer board member for Oikocredit Northwest, a support association for social and impact investor, Oikocredit International.